What is a Blog?
September 18, 2007
The word blog was derived from it’s parent - the weblog. A blog or weblog is basically an online journal that allows you to document your hobbies, passions, thoughts, or day-to-day occurrences for future recollection. As more and more people are starting to realize, the blog is also a valuable business tool. Blog’s make it easy for web novices to start and publish content, without having to toil through learning to design a webpage, or even worse… having to pay for someone to design it for you! The internet god’s have made it easy for you to have an internet voice, without having a “static” webpage.
The Blog as a Business Tool
More and more Dot Com Preneurs are realizing the immense power of the blog. From fortune 500 CEO’s to your next door neighbor, blogs are sprouting up everywhere. With conservative estimates coming in at about 80 million blogs in the blog-o-sphere, and roughly 200,000 new blogs appearing every single day!
So how does a blog become a business tool? Well, there are blogs that exist for just about any topic that you can come up with. From fly-fishing to video games, blogs are in every corner of the internet. However, there are very few blogs that are (less than 10%) of blogs that are correctly optimized to serve your business. And when I say serve your business… I mean make you cash! With so many topics available, why not create a blog that advertises your business, product, or services? It’s easy advertisement, takes less than 30 minutes to create, and you can update it as often as you like with little-to-no web knowledge.
Why Blogs Are Better Than “Static” Webpages
Search Engines - Ever wonder how the search engines decide who gets the top spots? There are a number of ways they calculate what constitutes a “relevant” result (which I’ll cover in a later article), but two factors are how often a webpage is updated, and how many total pages a site encompasses. Since it’s so much easier to produce massive amounts of content, and update a blog regularly, it generally fares much better than a “static” page when it comes to SERP (search engine results placement). This is one of the things that Dot Com Preneurs have recently caught on to.
Ease of Use - When you make something available to the masses that gives them a voice on the internet, people will generally take advantage of it. I can’t stress enough how easy it is to create, maintain, and produce content for your very own blog.
Marketability - With website marketing becoming the fastest growing internet trade, it’s no wonder more and more internet marketers are choosing blogs for the means by which they deliver information. With the right SEO (search engine optimation) techniques, web marketers can now bring their product pages to the front page of major search engines like Google, Yahoo, and MSN. This translates into a significant amount of extra pageviews every month with little-to-no extra work. More money + Less work = Happy Dot Com Preneurs.
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