The Truth About Money Blogging
September 29, 2007
I run a money blog. So does John Chow, so does Darren Rowse, so does Yaro Starak. Most of you are probably also included in this category. What’s my point? There are a LOT of us!
I hear people say things on a regular basis like
“The make money blogging niche is saturated, you’ll never make a dime”
I think that’s complete crap. With 100 million blogs out there, can the market really be THAT saturated? Let’s not forget that there are an estimated 100k new blogs started every day. That’s over 30 million blogs a year! Market saturation? I think not. Let’s dig deeper.
So there are a lot of money bloggers, the market isn’t saturated… how is this still such a competitive niche? Why are we competing with each other when we should be helping one another succeed? There is more than enough of the proverbial pie for all of us, but yet we are fighting like we are trying to scrape the last crumb from the tray. I don’t see how people can say that it’s a saturated, competitive, or crowded niche. This simply isn’t true. How many celeb gossip blogs are out there? Millions! Sports blogs? Ditto! So why aren’t these niche’s being called “crowded” or “saturated”? There is an easy answer to that. It’s in demand.
So finding out which celeb has a hang-nail and which athlete used HGH is in demand, but thinking long term, is there really going to be a niche in higher demand than the “make money online” category?
Imagine if there was 1 blog for every 4 people on the planet… Some people maintain 10+ blogs by themselves so it’s definitely possible. That would be 1.7 BILLION blogs! Most bloggers that are currently out there use some form of a monetization strategy. Maybe their strategy isn’t to make full-time income from their blog, but they want to make SOME money from it. With 1.7 billion bloggers (potentially), that would be an awful lot of people that need our services.
As I mentioned, the proverbial pie is big enough for all of us, and getting bigger by the minute. Quit complaining about a saturated market and get out there and take steps to improve your future standing. Build something valuable and you’ll have all the pie you can handle.
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3 Responses to “The Truth About Money Blogging”
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Hi,
Thanks for this motivational article. It helps… got 135 at your test…
Fab
You know, it’s amazing to me that some of these blogs that report making a lot of money via PPP, etc. are blogs that don’t really have good content. Some of these blogs are written by people who speak English as a second language.
I am kind of on the fence right now regarding monetizing my blog.
I currently have two ads along the side, one for BlogHer ads and one for GoogleAdsense. I am not a hard-sell kinda gal, so I am not willing to place the Adsense ads inside my content.
Having said that, I do believe there is a way to write paid posts without the hard sell. I would think that approach would be wildly successful, seeing what most of the competition is like. I have just dipped my toes in the waters of PPP.
My question is, why do you think these blogs that write the minimum words with poor English are so successful? Is ANY mention worth an advertiser’s dollar?
cardiogirl - To an extent YES. Any mention is worth an advertisers dollar. However, some mentions are obviously worth more than others. To break it down into blog terms, you want a cost effective CPC. CPC stands for cost per click and it’s the easiest way to find if your advertising dollar was well spent.
For example, on Google right now you can’t use the keyword SEO for less than about $3 per click. So if your blog caters to the SEO niche, then anything less than $3 per click would be profitable. Let’s say that someone pays $20 for a review and then receives 40 hits from it. That’s .50 a click… worth it? Absolutely!
Using PPP to make money is walking a fine line. I do it (in moderation) but some bloggers publish paid posts 4 times a week… that’s way too much.