Podcasting for Profit - 3 Ways to Generate an Income Through Audio or Video Podcasts

November 13, 2007

There are dozens of ways podcasters are earning an income through audio and video podcasting beyond advertising and sponsorship. Discover how you can podcast for profit using 3 methods - direct, indirect and integrated.

Direct Method = Tools to use to monetize your podcast content

You would get paid for playing an audio advertisement, for mentioning a product, for selling your premium content or by asking your audience for a donation. While having an audience is a key ingredient to how much you can charge, you’re making money from directly selling your content to others or asking others to subsidize the cost of producing your podcast content.

Examples of the direct method are:

Advertising
Sponsorship
Tip Jars
Donations
Premium Content
Paid Subscriptions
Licensing
Selling Archived Content
Grants

Indirect Method = Opportunities that help you monetize your podcast knowledge and skills

You would make money by being hired to speak or teach others about podcasting. Whether you get a book deal or sign a TV contract, whether you lead a workshop or speak in front of an audience, you are making money indirectly from podcasting simply because your skills and expertise is in hot demand.

Examples of the indirect method are:

Speaking Engagements
Book or Music Deals
Presentations
Consulting
Teaching
Job Opportunities
Movie or TV Contracts

Integrated Method = Techniques to monetize your audience by turning them into customers

You use your podcast to generate leads and turn your audience into paying customers. This is especially effective for those who sell products and services and need a way to turn that valuable podcast audience into clients.

Examples of the integrated method are:

Affiliate Marketing
Selling Services
Selling Products
Selling Memberships
List Building
Contests / Surveys
Merchandise

Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa’s book, Podcasting for Profit.

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