“You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.” -

This principle was not easy to accept and I fought it for a long time. I was certain that there was no way that my present state was due to the thoughts that I had held. There were too many other reasons why things had gone bad: my ex-spouse, the economy, a client who had wronged me, and on and on and on. Since I was not responsible for the economy then certainly my thoughts had nothing to do with it.

But I was wrong. Like the biblical Job who said, “The thing I feared most has come upon me,” I had also thought myself to the situation I was in.

“I credit one simple concept with getting me started on my journey into self-discovery. After a great deal of study and contemplation, I came to the conclusion that people have in their lives today exactly what they keep telling their mind they want.” - Dr. Walter Staples

It was a moment of great illumination for me! The logical side of me said, “If you and you alone can think yourself into such a mess, then surely you and you alone can think yourself out of it.” And that I did. It was not overnight and it was not easy, but it was a sure thing. By accepting all of the responsibility for where I was, and all of the responsibility for where I was going, I experienced a tremendous joy and freedom. I strongly believed that if I got myself into the predicament, I could get myself out.

I had some great inspiration along the way: three steps to take during “hard time:” by Les Brown

1. Have Faith (didn’t Paul say, “Faith is the substance of things hoped for…”)

2. Remind yourself: “No matter how hard it is or how hard it gets, I’m going to make it!”

3. Have patience and engage in consistent action.

Think like your Customer

Before I tell you HOW to think like a customer who wants to buy right now, let me emphasize one point. EVERY person who is good at this skill has doubled his business profit.

Now maybe you are starting to wonder WHY this skill is so important. Or maybe you are starting to get an appreciation of the skill and wondered why most people have not learned it. Whatever your thoughts, take action and master the skills.

The process involves learning how to…

1. Shut off your own “preconceived notions” and limiting beliefs
2. Imagine what it’s like to be a customer who wants to buy
3. Feel the emotions that this customer is feeling
4. Design your marketing to appeal to these irrational emotions

In fact, when you learn how to do this, you are going to create a marketing campaign that your FRIENDS will not understand, ALL of my friends make fun of my marketing… but I get the last laugh.

And you are going to create a marketing campaign that other business owners would not understand. You can do this type of marketing, and your COMPETITORS would not even catch on to what you are doing or how you are coming up with your high-conversion campaigns, most of them will probably ignore you, because they will think you are making a mistake, which is GREAT for you.

This skill will transform your business

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