The Home Business Boom- How to Work at Home Without Losing Your Mind
August 6, 2009
How to Create a Sacred Space to Perform at Your Peak:
One of the biggest struggles of working from home is creating a space to perform at your peak. Ringing phones, you’ve got mail, kids tugging at your leg, laundry piling up, dog barking to go out…sometimes it seems you’ll never get anything done. How will you ever raise your kids and be able to provide for them with your home business if you never get your work done? Here are seven tips to help guide your way to getting things done:
Working At Home: How to Create a Sacred Space to Perform at Your Peak
1. Set Goals and create rewards for achieving them. You should have personal and work goals for yourself, but it is crucial to also set goals with your family. Give everyone equal input and have a family vote if you can. Let them know what the benefits are to them when the goals are achieved. The sooner mommy gets her work done the sooner we go to __(insert reward here)__. I am an advocate of quality time goals. This is what your kids truly desire. You might even find your kids want to make a contribution to your mission when they realize they play an important part in it.
2. Determine your prime focus work hours. By now you have probably figured out what the best time of day is to dig in and work without interruption. Now you need to carve out and set aside that time and space in advance on a regular basis. This means you have a clear start time and stop time. Knowing that you have this block of time already reserved for your work allows you be fully present when you are with your kids because you know you have already carved out an created a sacred time for your work.
3. Arrange for a sitter or loved one to watch your kids during this time. If your trusted friends are also working at home, you can swap babysitting time. If your next door neighbor takes your kids in the morning, you can take her kids in the afternoon and make it an even trade. You will have the peace of mind that your kids are safe and nearby in case of emergency and that they are in good hands.
4. Make a declaration: put a “Do Not Disturb” sign on the door and close it, turn off the phone and let others know that you are in the sacred work zone. Make it fun, let your kids make the sign saying something like “Mommy’s Work Space, Employees Only.” Remember you must treat that time as sacred if you want others to treat it as such. If people see you doing laundry, socializing, watching tv or surfing the net during that time, you are violating that space and inviting others to do the same. Clarify what a real emergency is so that everyone understands what is urgent and what can wait until you are finished.
5. Carve out a space. What area of your home will be command central aka your workspace? Locate a quiet, private place and rope it off so that the kids understand when you’re in it, you mean business. If you can find a room with a door, even better so you can close it… and lock it. Gasp! Disclaimer: you only lock the door if you have some sort of responsible babysitter or childcare arrangement. Your kids can be in the house but you have to have the peace of mind of knowing that they are in good hands, safe and sound. If you must, you can set a time on the hour to peak out, stretch your legs and check in with what’s happening outside. But be sure it’s an official check in, reassure the kids that you are near and retreat back to your work space.
6. Protect Your Work Space. For some reason when you work from home, people treat your time like a hobby. They assume if you’re at home, you must be free to socialize and entertain when they drop by unannounced. When your kids, friends, spouse or neighbors disrupt this space, you have a responsibility and duty to protect it. Gently remind them by saying, “I am working on my/our dreams.” If you allow interruptions, you encourage more of it so be sure to draw a clear line in the sand and honor it. Never reward behavior that you don’t want more of. Trust me on this, if you let it go, it will arise again.
7. Before You Begin Your Work, Know Your Priorities for that Time. To keep myself laser focused during my work time, I created a productivity theory called The Priority Principle. This means not only do you create an action list, but you also determine your order of priority in advance and then complete the action plan in order. Without priorities, you are doomed to do what feels convenient instead of doing what is important and necessary. Often the order in which you do things makes all the difference in the world. Think of baking a cake. What if you put in half of the ingredients, put it in the oven to bake, then put in the remainder and mix it. It doesn’t work. Create your winning recipe in advance and then follow it.
While initially it was not easy to transition into working at home like a pro, I made progress and saw the results quickly. I can tell you first hand if you do not treat your endeavor like a million dollar business, it won’t perform like one. Once I got clear and drew my line in the sand, I went on to generate over $ 26 million dollars in business from home and I’m still going strong.
Be consistent and be clear about your Goals and what you want to accomplish. Knowing this and knowing that you have a sacred time and space carved out will help you perform at your peak and be more productive. Creating and honoring your boundaries is the key to having more fun and getting more done. You will be a better parent and your kids will enjoy being around you even more when they feel they are supporting you.
Live Your Dreams.
Jill Koenig
Want to know how to Achieve your Goals at Turbo speed? Get your FREE 60 minute “Jump Start Your Goals” instant mp3 audio and Goal Setting Workbook at http://www.TheGoalGuru.com
Jill Koenig is “The Goal Guru” A Self Made Millionaire and America’s Top Goal Coach
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Solving the Time Crunch for Entrepreneurs
May 5, 2009
All businesses, no matter the size, require various departments to function; Sales and Marketing,Reception, Human Resources, Accounting, Administration, Technology, Facilities, and Customer Service; these are vital aspects to any business and require someone to do this type of work.
Kathy at TimeOnTaskVa.com
ABOUT THE AUTHOR:
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VIP Access: Earn Six Figures with Teleseminars
December 3, 2008
How to Create your own Financial Bailout
Unless you’ve been living under a rock, you’re more than
aware that America (and several other countries) are in the
midst of a recession.
I am being inundated with requests from the media asking
questions about how people can stay up during these
challenging, uncertain times.
I will share with you a few of the strategies that work for
me and those who triumph over circumstance at will.
1. Control the inputs of what you’re allowing into your
brain. For example, when you first wake up in the morning,
are you turning on the tv or radio news, which is 90%
negative? You may as well as punch yourself in the stomach
because that is how you will feel the rest of the day. Instead,
begin your day by inputting something positive, encouraging,
motivational or educational. I have done this for the past
15+ years and it gives me the boost I need for whatever
comes my way. The world’s outer economic climate may not be
within your direct control, but your own attitude, outlook,
emotional and mental climate ARE.
2. Set some new Goals or recommit to old ones. This gives
you something positive of your own choosing to focus on
throughout the day. Then really go after them. Do something
every single day. Notice I didn’t say to wait until the
economy improves to go after them, I mean right now, today.
The millionaires of next month, next year and beyond are laying
their foundation today, now. If you wait until the economy
rebounds, you’re only delaying your own success and growth.
Besides giving yourself the daily spark of going after your
dreams, you will put yourself in the best possible position
for the future as well. Opportunities exist today that are
ripe for the picking because much of the population is frozen
in fear. Don’t be one of them. Give yourself every advantage
by taking decisive action every day to advance your Goals.
Winners planting seeds now will reap the greatest rewards
today, tomorrow and beyond.
3. If you are one of the many who are paralyzed by fear,
hire a coach to hold your hand and guide you through it. Even
today in this economic climate, dreams are being born,
businesses are being started, growth is happening and A LOT of
money is being made. You were given 24 hours today. How much
of your time did you invest in making your life better?
Take charge. Empower yourself and go after what you want.
Don’t wait for a handout or a bailout, create your own destiny.
Napoleon Hill taught me “You become what you think about.”
For some of you, now is your test. How bad do you want it?
Think about your Goals, Dreams and Ambitions. Focus on
what you want, it’s a lot more empowering than being helpless
and worrying about what might or might not happen. Create what
you want in your life. Don’t shrink in the face of challenge,
rise up to meet it and conquer it.
Now is the time to invest in yourself. Now is the time to
decide what really matters in life and as Rock Balboa says,
“Go for it!”
4. Invest in yourself. If you have ever dreamed of starting
a business in the area of your passion, or if you already own
a business and want a solid road map for exponentially growing
it in any climate, I have a great training for you.
DotComPreneur.com is co-sponsoring a very special teleseminar
with a Mystery Millionaire who went from slaving his life
away at a NY Madison Ave Advertising agency to following his
dreams, now earning Millions of dollars per year. Just a
few years ago, his wife was unhappy with his long hours at the
office among other things. Having no safety net, he left his
high paying job, moved across the country and set out to live
life on his own terms, taking control of his own destiny. He
started a home business, and now working mostly from his telephone,
has turned his expertise and passion into a $ Multi Million
dollar a year income. He sets his own hours, has tons of time
with his family and in my humble opinion, lives a very admirable
life. He is positively impacting the world in powerful ways.
Oh, and he’s also one of MY coaches. I hired him to help lead
GoalGuru.com into 2009 and beyond.
I hope you will join us Thursday here:
http://www.TeleseminarRoadmap.com
Don’t worry if you cannot make it live, a recording will be
made available to all registered guests.
See you Thursday
http://www.TeleseminarRoadmap.com
If you want a bigger life, if you want a bigger income, more
certainty, more financial security, set bigger Goals and
surround yourself with others who are actively doing it.
http://www.TeleseminarRoadmap.com
Live Your Dreams,
Jill Koenig
Founder of http://www.DotComPreneur.com
ps. I have personally utilized teleseminars to generate more than $ 25 million dollars in sales
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Double Your Productivity in 90 Days or Less
October 22, 2008
Just recently I was being interviewed on a well known talk show and the interviewer asked me a very important question.
She asked, “Why are some people with all the potential in the world just barely getting by while others with the same potential are thriving and succeeding?”
It is the same question that I have asked myself consistently throughout my life, the same question that led me to ultimately discover how to untap more of my own potential.
Over the past decade, I have identified 21 traits that I have found in people who lifted themselves from failure to fortune, from hopeless to joyful, from broke to Millionaire, from worst to first - in health, relationships, business and in every area of life.
While there is not enough room here to unveil the 21 traits all at once, I will tell you the 3 that you can put to work right now to create lasting success in your own life starting today.
Three traits successful people have in common:
1. They have clear, specific measurable goals with plans for their attainment
(they know where they are going and how they are going to get there)
2. They take action on those goals every single day
(they follow through on what they said they were going to do to achieve their Goals)
3. They value their time
(they schedule their days and invest their time in a way that ensures their Goals will be realized)
Most people have not made a habit of learning how to condition themselves for success. While we all have tremendous potential that has not been untapped yet, most people still have not figured out how to get the most out of themselves.
They have not yet learned how to think, act, talk or feel like a massive success yet. The potential is certainly there, it simply has not been unlocked yet.
When I was broke in my 20’s, I was blessed to discover a mentor who offered to start me on this journey of becoming everything I could be. Someone who told me my dreams did not have to stay inside my own imagination, that I was indeed worthy, that I could be, have and do anything I wanted. This person offered to take me by the hand and lead me in the direction of my dreams. All I had to do was make the commitment to implement the Success Secrets I was being taught.
I admired, respected and studied that person and I modeled as many of those success traits that I could. I copied them into my own life and they quickly became habits that I still practice to this day.
I jumped at the opportunity when a Millionaire offered to teach me how to get the most out of myself. What I learned led me on a journey to start a business that went on to generate over $ 25 million in revenue. Little old me. I developed a new confidence with new success habits that left me feeling unstoppable.
(And I’m just getting started)
You have a similar opportunity to learn the strategies I have been practicing for over a decade.
My colleague, Eben, has graciously allowed me to share some of these ideas with you in a new course he has created for Entrepreneurs. I think many of these principles go way beyond entrepreneurship and can be carried over into other areas of life. These tips could help you get a promotion at work, instill better habits for your children, help you maintain peak energy all day long and so much more, more so you can develop your own true potential.
And if a Multi-Millionaire knocked on your door and offered to show you exactly what they do to design their day to day life and reach their true potential in business and in life- so that you could copy their success traits and model their success habits in your own life, would that have a positive effect on you?
A wise man once told me, “Find out what successful people do and then go do it.”
Do you want to see exactly what Eben and I do on a daily basis to create unstoppable momentum, have more clarity and energy than we know what to do with?
To unleash your own potential, go here (it will only be up for 12 hours)
http://www.dotcompreneur.com/recommends/productivity
Live Your Dreams,
Jill Koenig
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Perez Hilton’s Top 3 Tips for Bloggers
September 18, 2008
This is a clip direct from Martha Stewart. On September 17th, she dedicated the entire show to the topic of all things blogging.
If Perez Hilton is not on your list of successful blogs to study, it should be.
With 9 million hits a day, the site is a phenomenal case study in the use of traffic, ads, photos, personality, video and pop culture to say the least.
Here are Perez Hilton’s Top 3 Tips for Bloggers:
1. Find a niche and make yourself stand out
PerezHilton.com started out as a hobby, one of Perez’ unique characteristics is the doodle on pictures.
2. Be prepared to work hard
Perez awakes at 3:57am and puts in 15-16 hour days.
3. Don’t be afraid to Network
Perez says meet people and ask for things (Perez asked to appear on Martha)
P-nasty’s influence has led to joint ventures offline as well including music, clothing lines and public appearances making him a very wealthy man.
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Seven Steps to Stop Feeling Overwhelmed
June 26, 2008
By Elizabeth Hagen
Do you look at your office or home and feel totally overwhelmed by the clutter, piles, and stuff? Do you wonder where to start? Do you want to run out in terror?!
I know what it’s like to feel like your home or office is totally out of control instead of you being in control. I know that this feeling causes stress and anxiety. And, can make you a not very nice person to live or work with!
There’s hope. I work with overwhelmed people every day and help them get focused, organized, and productive in their home and office. But, you need a plan. Studies have shown that every one minute you spend planning saves ten minutes of execution.
Step 1: Get Ready
Take out your calendar and pick the date you are going to go through your entire home or office. This will take anywhere from 30 minutes to 2 hours. Have a clean sheet for each room and write the name of the room down on the top of each page.
Step 2: Identify the Areas to Organize
Begin at the front door and imagine a big clock imposed on the floor. Choose where you want 12:00 and start there. Now, look around the room clockwise writing down any area that you’re tolerating or that bothers you on that room form. Before you leave each room put a * by the area that bothers you the most in each room. Go through each room in the home or office.
Step 3: Prioritize
Take a clean sheet of paper and title it “Priority Form”. Now, transfer each priority from all the room sheets onto this paper. Look at each area and decide which one you want to tackle first. You may want to pick an easy area to have a quick success story or you may want to pick a large task to get the worst out of the way right away.
Step 4: Choose a Date
Set a date to organize this area and put it in your calendar.
Step 5: Get Ready to Take Action
Look at the task that you’ve chosen to do first and decide if you’ll need any supplies. If needed, break this task down into smaller tasks and number in what order you’ll do them. Write down a reward that you’re going to give yourself when you’re done. Make it a GREAT reward!
Step 6: Do It!
The day is here and you’re ready to get started. Put on some fun music, some comfortable clothes and start organizing the area. Use my S.T.A.R.T. ™ method to get organized:
Sort
Throw
Appoint a Home
Restrict to a Container
Take Back Control
Take everything out of the area that you want to organize and START. Sort though and decide what belongs there and what doesn’t. Put the items that don’t belong there in a box and bring that away later. You need to stay focused on the area that you are working on. As you’re sorting you’ll also be throwing away items and/or putting in a box for donation or a garage sale. After you’ve sorted through everything you know that whatever is left belongs in that area. You’ve just appointed a home for those items. Now, restrict them to container if possible. Use baskets in a closet, drawer divider bins in a drawer, etc. to get ‘like’ items together into a container. Step back and look at what you’ve done! You’ve just taken control back of that area of your life and it feels great!
Step 7: Reward, Relax, and Repeat
Well done! Acknowledge yourself and enjoy what you’ve just accomplished and cross this task off your Priority Form. Be sure and enjoy your reward and when ready – tackle the next task!
It’s amazing what happens when you start to get organized in your life. You’re going to feel better about yourself, have increased self confidence, and get so much more done each day. You’ll love getting organized – I guarantee it!
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Elizabeth Hagen is a dynamic and inspiring speaker, author, and consultant who has motivated thousands to take action and get organized. She is President of ElizabethHagen.com and works with overwhelmed people to help them get more focused, more organized, more confident and more productive. Her latest book “Organize with Confidence!” is a pocket book and manual that will change your life! Subscribe to Elizabeth’s free ezine “Extraordinary Results” at http://www.Elizabethhagen.com and receive the “31 Tips to Simplify Your Life” as her gift to you.. |
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Organizing Paper Files with P.E.A.C.E.
May 29, 2008
By Marlo Nikkila
Paper is one of the biggest issues for people. There is too much of it and it is easy to get behind, often causing people to feel like they are literally drowning.
Following the P.E.A.C.E plan you will be able to reclaim your sanity for current and future paper in your life.
How does that sound?
P = Permission to let go.
Get this…80% of the paper you keep you will never refer to again!
So, you officially have permission to let go! How does that feel? A little scary?
That’s okay, because I am going to ask you to begin with the easy stuff.
Begin with the backlog of old bills, receipts, warranties, recipes, articles, and bank statements. Make sure you have your recycle bin and shredder handy. (wink)
As a quick tip, if you are overwhelmed with all the paper around your desk, turn a pile upside down and start at the bottom. More than likely these papers can be tossed.
E = Evaluate the papers you have.
Sometimes it is out of habit that we continue to file papers we no longer need. Just because there is a file for it, doesn’t mean you have to keep it. The key to evaluating paper is asking the right questions. With better questions comes easier decisions and ultimately less paper!
- Can this paper be found somewhere else?
- Is this a duplicate?
- Have I needed this information before?
- Why am I keeping this in the first place?
- Am I required to keep this? If so, how long?
- What next action is needed?
A = Act on it.
Your piles of paper probably exist because something needs to be done with individual pieces–sign, read, pay, call, research, follow-up, errand, etc.
Am I right?
The best solution is if it takes less than 2 minutes, just do it. If it is going to require more time and energy, go ahead and jot down the info onto your calendar or to-do list and recycle the piece of paper. The paper no longer needs to serve as your reminder. (More permission to let go!)
If you find that the paper really is needed, then I suggest a tickler system or an action book.
C = Contain & Categorize your papers.
The best way to find it in less than 3 minutes is to create a specific home for your papers in places (and names) that make sense to you.
Do you have a mail center to capture your incoming mail?
Is your filing cabinet in the area that you pay bills and process your paper?
Are you naming the files appropriately?
The best question to ask yourself when filing or creating a home for your paper is Where will I find it? This is a more powerful and appropriate question than the more common Where should I put it?, because the item will likely land on any open horizontal space.
So, when naming a file, if you would naturally look for your car info under Prius instead of Automobile then by all means label it that way.
It will also help if you think in terms of categories for your paper. Examples would be, financial, health, hobbies, owner-manuals, utilities, etc.
E = Electronic solutions.
There are also several ways you can take advantage of technology to reduce the amount of paper in your life.
- Receive electronic bank statements and utility bills.
- Use auto pay for utilities and other bills.
- Opt out of mailing lists-virtual and paper.
- Keep all you password and log-in information with SplashShopper ID on your PDA or desktop computer.
- Store important documents on a secured remote server.
My hope is for you to experience the freedom that comes with making P.E.A.C.E. with your paper, once and for all.
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Marlo Nikkila is The Organizing Coach. Claim your free “7 Powerful Ways to Simplify Your Life” Action Plan and receive a subscription to Let’s OrganizeTogether! e-zine. It is packed with refreshing tips and resources to create a simple and meaningful life, plus invitations to teleconferences and other opportunities. Receive your free action plan and subscription by visiting The-Organizing-Coach.com |
Marlo Nikkila
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Download Your FREE New Year’s Resolution Roadmap
January 1, 2008
Happy New Year!
I know heading into a New Year can feel exhilerating for some and overwhelming for others.
I have created a FREE report, called the Resolution Roadmap, 12 Steps to Making 2008 Great!
This is the perfect time of year to re examine your Goals and priorities and lay the foundation for creating the best year of your life.
A few words come to mind for creating your best year ever:
Clarity
Commitment
Planning
Momentum
Support
Follow Through
I conducted an extensive study of New Year’s Resolutions among respondents from the USA and 49 other countries and have compiled the Top 10 New Year’s Resolutions for 2008 as well as the top Roadblocks and how to navigate around them so you can reach your destination.
When you download this FREE Resolution Roadmap, you will also gain instant access to special Teleseminars and quick video tips to help you get off to a fast start and stay on track.
http://www.dotcompreneur.com/recommends/ResolutionRoadmap
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The Story of the Internet Business Blueprint
December 8, 2007
Ancient cultures believed numbers told a story.
The numbers — 10-16-247-23-6-24391 — tell
the story of The Nitro Blueprint System.
That’s because using this 10 step system,
Matt & Kevin of Nitro Marketing have…
Generated over $16,201,456.00 million dollars…
Successfully ran over 247 campaigns…
Worked with over 23 partners…
And done so, all in the past 6 years.
Their journey from flat broke, with their
credit cards maxed out — to successfully
running multi-million dollar Internet
businesses (until today they’ve been behind
the scenes making the “faces” of those
businesses Uber-Rich and Uber-Rock Stars
online)…has been one heck of a ride.
But then…a Cable Guy with no prior Internet
experience - or any prior business experience
of any kind - created a $24,391 a month online
business around his passion in life -
using the beta-version of the 10-Step Nitro
Blueprint System.
http://www.dotcompreneur.com/recommends/NitroBlueprint
Now, let me tell you about three more numbers:
29-2-500
What’s so special about these numbers?
Simply this: today, Friday December 7th,
Matt and Kevin are finally released the
“Secret Sauce” of Nitro Marketing - their
proven 10-Step Blueprint:
- 29 months in the making creating the home
study course version of the Nitro Blueprint
System.
- 2 Beta tester groups have put it to use over
the past 2 and a half years. (it had to
be highly tuned so that anybody could use
before they would release it)
- 500 “Fast Mover” Special Edition sets are
available that include a valuabble Bonus
DVD called:
“The Nitro Quattro Sales System”
How to create an average customer value of
$324.69 from a 6-year old *dead* $27 ebook”
The Nitro Quattro DVD is an advanced training
that shows you their proprietary sales funnel
they have developed over the past two years
that converts a $27 ebook customer into an
average of $324 in sales through an automated
process. That’s a 12 times increase in your
business when you implement this. It will
revolutionize any business it is implemented in.
Take a minute and imagine, if every person
who bought your front end product, on average,
ended up buying $324 worth of products from
you via an automated sales system. How valuable
would that be worth to you?
In addition to the comprehensive live training
DVD, you will also receive every webpage,
email and video that was used in the example
they walk you through on the DVD as well as
their own commentary on why it works the way
it does.
They are giving you the whole enchilada!
That is…if you are one of the first 500 people.
The Nitro Blueprint system is the roadmap designed to
prevent years of frustration and build a business
with “Nitro-Powered” velocity, then this
will be the most exciting invitation you will
ever receive.
This Nitro Blueprint System course leaves no
stone unturned. You will finally know exactly
what to do and how to do it. All the guesswork
is eliminated and everything is broken down
into easy-to-follow, step-by-step instructions.
Only the first 500 “Limited Edition” Nitro
Blueprint courses include the Nitro
Quattro Sales Funnel DVD:
http://www.dotcompreneur.com/recommends/NitroBlueprint
Jill Koenig
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Why Becoming an Expert Can be the Best Marketing Move You Make
November 30, 2007
What’s the marketing value of becoming an expert? It’s simple: America is celebrity-crazy. Who really knows why? Whole industries have sprung up around the personal lives of actors…athletes get paid impossible salaries…news programs claw and scratch to land the best experts-celebrities in their own right-who can comment on the latest controversies.
We’re suckers for the famous.
Whether you agree with this collective celebrity adoration of ours or not, you’d probably have to agree with this: You would have a lot easier time selling your product or service if you were a well-known expert, too.
That said, how do you become an expert? Or an authority?
How do you get to the point where the media is calling you instead of the other way around? Here’s a five-step “expertizing” campaign you may want to consider. First…
1/ WRITE A BOOK
Think about it: Have you ever seen any kind of decent expert who didn’t have at least one book behind him or her?
Probably not, right? Your book serves as your biggest credential. When the question is posed, what makes an expert an expert, the answer invariably is, “Well, they’ve written a book on the subject.” So, bottom-line, a book may be the only real expert qualification you ever need.
Writing one may seem like an insurmountable task, yet it doesn’t have to be. Let’s say you can get yourself in the habit of researching and writing a couple of pages a day. In three month’s time, you’ll actually have written a 180-page book, which is about average size for non-fiction.
Of course, if you really didn’t want to write the book yourself-and you had a few bucks set aside-you could always hire a ghostwriter to do the job for you. That’s done all the time.
The real value of a book is that it’s your admission ticket to media interviews. Could you get interviewed without a book to your credit? Possibly. But it’s so much easier with one. And it is almost a prerequisite for talk radio.
2/ REPRESENT YOURSELF AS AN EXPERT TO THE MEDIA WITH PRESS RELEASES
Okay…it takes lots of thinking, research, interviews and just plain hard work to get a book done, right? And, the funny thing is, when you do all that work and write that book, you actually do become an expert.
Once you become an expert, the last thing you’ll want to do is keep it secret. You’ll want to tell the media.
So how do you do that? What’s your first step? Well, it all begins with a great press release. Press releases are what the media runs on-they’re the fuel of talk radio, TV and/or print. And a well-written one is critical in generating media interest…and in portraying yourself in the best possible light.
3/ LAND INTERVIEW ON TALK RADIO SHOWS
A good press release could lead to several radio talk show interview opportunities, and that’s great news. Talk radio is where you want to be.
The benefits of talk radio interviews, alone, could fill a book, particularly in how they can shape the way an expert is perceived. But to summarize just a few of the points…
• The large number of specialty talk shows let you pinpoint your target audience(s). • There is no travel involved. All you need is your phone (and your cell phone is fine). • Unless you’re a walking, talking sleeping pill, you should be given enough time to tell your story. • You’ll effectively be gaining the credibility of a third-party endorsement (those friendly talk show hosts, in other words).
This is definitely a base you’ll want to touch on your way to becoming an expert.
4/ THE MEDIA FOLLOWS THE MEDIA
Ever notice how you’ll see or hear an expert on one little talk show…then, suddenly, he or she will spring up everywhere? That’s because the media follows the media. Competing shows often watch or listen to each other to get ideas for their own shows.
Interviews do tend to blossom from other interviews. There is a magnifying effect. So one of the keys in being recognized as an expert is simply to start getting interviewed as soon as possible. It’s how the Chicken Soup authors (80 million copies in print) ultimately became famous.
5/ DO TV WHENEVER POSSIBLE
In a day when society is obsessed with the Internet, people still watch an average of 4 hours, 35 minutes a day of TV, which is what makes TV interviews such a powerful media. So, whenever it’s available, your “expertizing” campaign should include TV interviews.
Here’s where a great press release and that “media follows the media” principle comes in handy. It doesn’t take too many TV interviews before the collective “Hey-I-saw-you-on-TV” publicity starts cementing your status as an expert. Success story after success story bear witness to this.
Notice how four of the five above steps involve appearing on the media? That just happens to be one of the “expertizing” facts of life. You can be the greatest authority in the world on something…but if the media ignores you, your actual impact, sad to say, could be negligible.
That said, it just makes great sense to turn yourself into an expert. You don’t have to be an insufferable bore about it…just a practical businessperson. After all, the more “famous” you are, the more products or services you’ll sell. And that should be incentive enough to become an expert.
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Peter Giordano has been writing, ghostwriting and marketing for nearly twenty years now. Retained for long stretches and the recipient of many awards — and one of the few accomplished writers with design and direct response marketing experience — Giordano has an impressive track record of helping clients set new sales records. Visit his Website for more details. |
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