Building Pillar Content
September 26, 2007
For a blogger to succeed they must start with a solid foundation. The foundation of your blog all starts with pillar content. Pillar articles or pillar content, is just that, the articles that establish the foundation (or tone) of your blog. Without a few articles establishing a direction, the reader might get lost in the shuffle.
What is Pillar Content?
Pillar content is simply a timeless article (or mostly) that you can link back to when you mention something similar in a future article. It can be a story, a how-to, or even a biography about yourself. The important part to remember when building pillar content is that it has to provide value. These value posts are going to be articles that serve as a reference later, so you need to make it something your readers will want to read.
Why do I need these?
If you just start spewing articles out, there isn’t a solid and defined direction that you are heading. By building pillars, you are in fact adding foundation, framing, and a roof to your blog. Your house couldn’t stand without it’s foundation, and your blog can’t stand without pillar content.
How much pillar content do I need?
As a blogger your first couple of weeks need to be NOTHING BUT pillar articles. Would you read a blog if it weren’t helpful, entertaining, or informative? Probably not. So why would the audience you are targeting? After you have a few of these Pillar Articles built up in your archives, you can move on to do just about anything. Yo
u have a strong foundation, it’s time to build the house. You should strive to create at least one pillar post a week for the first 6 months, but you should never STOP creating Pillar Content, you can just slow down the frequency so that you can write about other things, but don’t ever abandon it completely. Just like any other foundation, it may need maintenance.
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Comments
2 Responses to “Building Pillar Content”
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Thats the one (of many) mistakes I made when I first started blogging a few months ago.
I wrote very few pillar posts and really didn’t have any foundation for my blog. Without a foundation the house will fall down right? lol.
This is something I’ve begun to focus more on. There is value in good content and in your pillar articles.
Great article.
Thanks Andrew. It’s never too late to start building pillar content. Unlike building a house, you can add foundation to your blog at any time.
I’m glad to see you doing it now!