Alexa’s New Ranking System
April 27, 2008
Alexa recently modified their web site rankings system that most DotComPreneurs utilize as at least one measurement of their web site popularity.
If you asked 10 different people what Alexa is or how a web site’s rank is calculated, you would get 10 different answers. Ultimately the traffic tracked by Alexa was registered only through computers who used the Alexa toolbar.
Alexa states that a web site’s Alexa ranking will now be based on more sources of data (although they did not reveal specifically what those sources are) and that we will now have an even better indicator of a web site’s popularity.
Right now the Alexa rankings cover a time frame of only 6 month max while they recalculate the historic data for each site. When the data reappears, it will reflect the new criteria for web site popularity and you will once again be able to look back approx 5+ years. Go here to read Alexa’s April 15th announcement and find out what other improvements they are working on.
You can’t improve what you don’t measure.
Remember there is no substitute for tracking your website and business’ daily traffic via your own tracking systems, whether that’s Google Analytics or some other web tracking service as well as whatever indicators are relevant to your niche, ie ezine subscribers, blog feed subscribers, along with the gazillions of other performance indicators we can measure.
Jill
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