Alexandria Brown- How the Ezine Queen Turned Her Little Newsletter into a Million Dollar a Year Empire

October 19, 2007

When Alexandria Brown first started out on her quest to become a DotComPreneur, she could not afford $ 20 to go out for a drink with friends.

A lot has changed since then for the former copywriter. Because she has leveraged the power of Ezines or online newsletters, she now earns over $ 1 million dollars per year (and growing) and enjoys the ultimate lifestyle, living and working from her oceanfront home.

Ali Brown now devotes her products and efforts to teaching others how to maximize ezines by duplicating her proven strategies.

7 Ways an E-zine Will Grow Your Business — No Matter What You Sell !

Here are 7 ways that publishing a simple e-mail newsletter, or “e-zine,” as little as once a month, will help YOU increase sales — guaranteed.

1. An e-zine lets you grow a MAILING LIST to market to over and over again.

Direct marketing legend Dan Kennedy calls this “building your herd.” The value is not in gaining a customer. The value is increasing the size of your herd. Once you do this, it will change your life and dramatically increase your income potential. Another way of looking at it is getting as many people as possible into your “funnel”. Offering a free e-zine is one of the best ways to get people’s names and email addresses. This gets them in your funnel, so you can market to them over and over again.

2. An e-zine will SELL MORE services or products for you.

Instead of simply saying how great your business is, an e-zine lets you show how great you are by sharing your expertise through tips or success stories. (As my college journalism professor used to say, ‘Don’t just tell me, SHOW me!’) You’re avoiding simple bragging, and are instead offering useful information that proves you know your stuff.

3. Publishing an e-zine positions you as an EXPERT in your field.

By showcasing your knowledge and skills, you will attract more and better clients and customers. You don’t have to go say you’re an expert. Instead, your audience will assume it. If you’re still not comfortable with that term, think of yourself as a resource or a reporter. But experts can charge more and get paid more, get effortless media attention, and get speaking invitations around the world. So why not be seen as an expert?

4. An e-zine will STAY IN TOUCH with your clients and prospects for you, automatically, on a regular basis.

Unless you continually follow up with clients and prospects, they’ll soon forget about you. An e-zine keeps you on their ‘radar screens,’ in a non-obnoxious way. This constant contact makes these folks more likely to think of YOU — not someone they heard about yesterday — when they need to hire someone who provides your services or buy your products.

5. An e-zine will effortlessly SPREAD THE WORD about you and your business.

If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, ‘And I told two friends, and she told two friends, and so on, and so on…’? That principle — clients passing on the word about your product or service — is called ‘viral marketing’ these days.

Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list around the world — thanks to viral marketing mixed with some promotional legwork.

6. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.

This one’s a biggie: If I visit your site today but aren’t ready to buy from you today (and there’s a 99% chance I’m not), you’ve likely lost me forever when I click away. BUT if you invite me to sign up for your free e-zine that features helpful information on the topic I came to learn more about anyway, I’ll be happy to sign up.

NOW you’ve got me to market to, over and over, as long as you continue to give me the practical content you promised. I get to learn all about your services and products while you gain my trust. This is especially powerful because statistics show that consumers don’t usually purchase a product or service until after they’ve seen 7 to 10 messages about it!

7. An e-zine is CHEAP and EASY to do — especially compared with offline marketing methods.

With an e-zine, there’s no design (unless you want there to be), no printing, and no postage costs. It costs you pennies to put together and send out. Plus, you can get the word out instantly compared with doing a traditional mailing. This is great if you are promoting teleseminars, webinars, or workshops and need to fill seats last minute.

Ready to Get Started?

We’ve got a lot of valuable and practical information to share with you.

FREE E-mail Lessons: Sign up for The E-zine Queen’s FREE award-winning weekly, “Straight Shooter Marketing,” which covers easy and low-cost marketing methods.

FREE Audio Class: Listen to The E-zine Queen’s FREE 45-minute Intro Audio Class.

Step-by-Step System: Want the entire roadmap to an e-zine that makes you money, laid out in an easy-to understand format? Then get The E-zine Queen’s award-winning “Boost Business With Your Own E-zine” system!