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7 Tips for Building a Powerful Online Presence

October 4, 2007

  1. Engage your site visitors—make your site both interactive and informative. Give people something to do when they come to your site and give them a reason to come back. Creating an internet talk radio show is a perfect example! You could also offer a free quiz or an online poll (check out our sidebar).
  2. Develop a social marketing plan. There are literally hundreds of social networking sites on the web, but if you spend too much time trying to actively participate in more communities than you can comfortably handle, you’ll probably end up spreading yourself too thin and wasting a lot of valuable time. Instead, set realistic goals for each community you participate in and concentrate your efforts until that goal is met before moving on to the next goal. For example, your goal could be to reach 1000 friends on MySpace in the next 30 days. To reach this goal, your plan could include spending 30 minutes per day sending out friend requests.
  3. Actively participate in forums and blogs related to your niche. You won’t catch very many fish if your line is out of the water, and even if you have a nice, juicy worm on the end (linkbait), you’ve still got to find just the right spot to cast your line; otherwise, your bait will only be nibbled away!
  4. Ask questions! Find out what your visitors are looking for, and then provide them with the information or resources they need.
  5. Partner with other successful online business owners. No matter how great your website is or how much you think you already know about running an online business, finding the right group of people to partner with can exponentially increase the likelihood of success. By the way, if you’re interested in partnering with DotComPreneur, let us know!
  6. Focus on the long-term relationship and not just the one-time sale. Relationship marketing is all about building trust. Sometimes you’ve got to give a little in order to establish credibility and build confidence in your brand or your product.
  7. Be consistent—”Slow and steady wins the race.” Even though your first few weeks or months online may be a sprint, eventually you’ve got to find a steady pace that you can maintain if you want to stay in the race. Remember, you’ve got to make your first dollar on the internet before you can make your first hundred dollars, and before you can make your first million dollars you’ve got to make your first thousand. Don’t run so fast towards the million dollars that you drop out of the race because you ran out of breath!
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Written by Ben Cope · Filed Under Secrets of Success 

Comments

One Response to “7 Tips for Building a Powerful Online Presence”

  1. Living Life Abundantly on October 5th, 2007 10:11 pm

    These are really great tips that I will put into use. Sometimes it seems a bit overwhelming but just as you mention creating a marketing plan I will also create a daily plan for implementing all 7 tips. Thanks :)

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