Why Becoming an Expert Can be the Best Marketing Move You Make
November 30, 2007
What’s the marketing value of becoming an expert? It’s simple: America is celebrity-crazy. Who really knows why? Whole industries have sprung up around the personal lives of actors…athletes get paid impossible salaries…news programs claw and scratch to land the best experts-celebrities in their own right-who can comment on the latest controversies.
We’re suckers for the famous.
Whether you agree with this collective celebrity adoration of ours or not, you’d probably have to agree with this: You would have a lot easier time selling your product or service if you were a well-known expert, too.
That said, how do you become an expert? Or an authority?
How do you get to the point where the media is calling you instead of the other way around? Here’s a five-step “expertizing” campaign you may want to consider. First…
1/ WRITE A BOOK
Think about it: Have you ever seen any kind of decent expert who didn’t have at least one book behind him or her?
Probably not, right? Your book serves as your biggest credential. When the question is posed, what makes an expert an expert, the answer invariably is, “Well, they’ve written a book on the subject.” So, bottom-line, a book may be the only real expert qualification you ever need.
Writing one may seem like an insurmountable task, yet it doesn’t have to be. Let’s say you can get yourself in the habit of researching and writing a couple of pages a day. In three month’s time, you’ll actually have written a 180-page book, which is about average size for non-fiction.
Of course, if you really didn’t want to write the book yourself-and you had a few bucks set aside-you could always hire a ghostwriter to do the job for you. That’s done all the time.
The real value of a book is that it’s your admission ticket to media interviews. Could you get interviewed without a book to your credit? Possibly. But it’s so much easier with one. And it is almost a prerequisite for talk radio.
2/ REPRESENT YOURSELF AS AN EXPERT TO THE MEDIA WITH PRESS RELEASES
Okay…it takes lots of thinking, research, interviews and just plain hard work to get a book done, right? And, the funny thing is, when you do all that work and write that book, you actually do become an expert.
Once you become an expert, the last thing you’ll want to do is keep it secret. You’ll want to tell the media.
So how do you do that? What’s your first step? Well, it all begins with a great press release. Press releases are what the media runs on-they’re the fuel of talk radio, TV and/or print. And a well-written one is critical in generating media interest…and in portraying yourself in the best possible light.
3/ LAND INTERVIEW ON TALK RADIO SHOWS
A good press release could lead to several radio talk show interview opportunities, and that’s great news. Talk radio is where you want to be.
The benefits of talk radio interviews, alone, could fill a book, particularly in how they can shape the way an expert is perceived. But to summarize just a few of the points…
• The large number of specialty talk shows let you pinpoint your target audience(s). • There is no travel involved. All you need is your phone (and your cell phone is fine). • Unless you’re a walking, talking sleeping pill, you should be given enough time to tell your story. • You’ll effectively be gaining the credibility of a third-party endorsement (those friendly talk show hosts, in other words).
This is definitely a base you’ll want to touch on your way to becoming an expert.
4/ THE MEDIA FOLLOWS THE MEDIA
Ever notice how you’ll see or hear an expert on one little talk show…then, suddenly, he or she will spring up everywhere? That’s because the media follows the media. Competing shows often watch or listen to each other to get ideas for their own shows.
Interviews do tend to blossom from other interviews. There is a magnifying effect. So one of the keys in being recognized as an expert is simply to start getting interviewed as soon as possible. It’s how the Chicken Soup authors (80 million copies in print) ultimately became famous.
5/ DO TV WHENEVER POSSIBLE
In a day when society is obsessed with the Internet, people still watch an average of 4 hours, 35 minutes a day of TV, which is what makes TV interviews such a powerful media. So, whenever it’s available, your “expertizing” campaign should include TV interviews.
Here’s where a great press release and that “media follows the media” principle comes in handy. It doesn’t take too many TV interviews before the collective “Hey-I-saw-you-on-TV” publicity starts cementing your status as an expert. Success story after success story bear witness to this.
Notice how four of the five above steps involve appearing on the media? That just happens to be one of the “expertizing” facts of life. You can be the greatest authority in the world on something…but if the media ignores you, your actual impact, sad to say, could be negligible.
That said, it just makes great sense to turn yourself into an expert. You don’t have to be an insufferable bore about it…just a practical businessperson. After all, the more “famous” you are, the more products or services you’ll sell. And that should be incentive enough to become an expert.
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Peter Giordano has been writing, ghostwriting and marketing for nearly twenty years now. Retained for long stretches and the recipient of many awards — and one of the few accomplished writers with design and direct response marketing experience — Giordano has an impressive track record of helping clients set new sales records. Visit his Website for more details. |
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Double Your Business Income by Thinking Like a Customer
November 29, 2007
“You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.” -
This principle was not easy to accept and I fought it for a long time. I was certain that there was no way that my present state was due to the thoughts that I had held. There were too many other reasons why things had gone bad: my ex-spouse, the economy, a client who had wronged me, and on and on and on. Since I was not responsible for the economy then certainly my thoughts had nothing to do with it.
But I was wrong. Like the biblical Job who said, “The thing I feared most has come upon me,” I had also thought myself to the situation I was in.
“I credit one simple concept with getting me started on my journey into self-discovery. After a great deal of study and contemplation, I came to the conclusion that people have in their lives today exactly what they keep telling their mind they want.” - Dr. Walter Staples
It was a moment of great illumination for me! The logical side of me said, “If you and you alone can think yourself into such a mess, then surely you and you alone can think yourself out of it.” And that I did. It was not overnight and it was not easy, but it was a sure thing. By accepting all of the responsibility for where I was, and all of the responsibility for where I was going, I experienced a tremendous joy and freedom. I strongly believed that if I got myself into the predicament, I could get myself out.
I had some great inspiration along the way: three steps to take during “hard time:” by Les Brown
1. Have Faith (didn’t Paul say, “Faith is the substance of things hoped for…”)
2. Remind yourself: “No matter how hard it is or how hard it gets, I’m going to make it!”
3. Have patience and engage in consistent action.
Think like your Customer
Before I tell you HOW to think like a customer who wants to buy right now, let me emphasize one point. EVERY person who is good at this skill has doubled his business profit.
Now maybe you are starting to wonder WHY this skill is so important. Or maybe you are starting to get an appreciation of the skill and wondered why most people have not learned it. Whatever your thoughts, take action and master the skills.
The process involves learning how to…
1. Shut off your own “preconceived notions” and limiting beliefs
2. Imagine what it’s like to be a customer who wants to buy
3. Feel the emotions that this customer is feeling
4. Design your marketing to appeal to these irrational emotions
In fact, when you learn how to do this, you are going to create a marketing campaign that your FRIENDS will not understand, ALL of my friends make fun of my marketing… but I get the last laugh.
And you are going to create a marketing campaign that other business owners would not understand. You can do this type of marketing, and your COMPETITORS would not even catch on to what you are doing or how you are coming up with your high-conversion campaigns, most of them will probably ignore you, because they will think you are making a mistake, which is GREAT for you.
This skill will transform your business
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Emmanuel Sodipo is a consultant managing several successful online businesses you can download a free book at http://www.emmanuelsodipo.com |
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Making Web Traffic Come to You
November 28, 2007
If you want online business to be successful you need to have traffic to your website. Your can spend hundreds on website design and have the best products on the market, but the only way to sell your products and services is to have consistent and targeted traffic. It’s not always easy to get the kind of website traffic that you’re looking for. In order to get the correct type of website traffic you will need to expend your time, energy, and possibly money.
There are many different ways to get traffic for your website. You should research, evaluate and implement the various strategies and methods that are available to you. You do need to realize that it does take time for any traffic generator to produce results. The amount of time required depends on which method you select. Some approaches to targeted and qualified web site traffic may take longer than you expect, so don’t give up.
It is essential to test different methods or approaches in getting traffic to your site. You should keep trying different methods until one works for you. The more common methods of generating web traffic are search engine optimization, pay per click search engine advertising and link popularity.
Search engines are the number one way of driving visitors to web sites. They are very useful in helping people find the information they need on the Internet. Major search engines develop and maintain their own databases of web sites. These web sites can be searched by using keywords in the search boxes. Search engine optimization (SEO) is the process of studying search engines to determine how to get your web site ranked higher on the user searches. Search engines account for over 80% of visitor traffic to web sites. There is available software that helps in search engine optimization and ranking report generation.
Pay-per-click (PPC) advertising is when an advertiser pays for every click that sends a search engine visitor to an advertiser’s web site. This type of advertising requires an advertiser to bid on key words or phrases chosen by the advertiser. The PPC search engine allows you to buy a top position in results for a particular word or phrase that you chose. These types of search engines deliver targeted and qualified visitors to you web site at an economical advertising cost.
Link popularity advertising depends on the number of web pages that link to your website. Link popularity is important because it increases the number of visitors to your website and the different ways people can find your website. If you only have a few links it will be hard for people to find your website. Your search engine rank can also be improved by increasing the number of relevant and quality websites that have incoming links to your website.
Although there are other ways to advertise your website these three ways are the most popular and have had the most success in the past. If you are new to internet marketing you should try a few of these methods until you find the one that works best for your site.
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Member of IAHBE (International Association of Home Business Entrepreneurs), Thierry Goho constantly tests and provides through his site, some of the most trusted, easiest and profitable home business opportunities on the net. Click here to see which money making programs are best today. http://www.gohomoney.com |
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Practical Podcasting
November 27, 2007
For many years, I’ve been making the point that if you’re an information expert - a speaker, trainer, coach, consultant, author or the like - your message matters as much as your method of presenting it. Your competitors aren’t the other people doing it the same way as you; they are the millions of others delivering the same message in different ways.
One of the newest ways of delivering a message is with podcasting. Podcasting has been around for a couple of years, but has recently come of age - and is now a viable mainstream business tool.
— What is a podcast? —
In brief, it’s an audio program. It’s a bit like a radio program, except you don’t have to tune in at a certain time to listen to it. Instead, whenever you’re ready, you connect to the Internet and download whatever “shows” you’ve missed since the last time you connected.
For you, it’s like having your own radio show - except that it doesn’t have to be “live”. You record a “program” (an audio clip), publish it on the Internet, and anybody can freely download it to their computer, MP3 player, iPod or CD.
— What will you publish? —
Once you get started, you’ll have no shortage of ideas. Here are a few:
* Publish extracts from your existing audio products.
* Interview clients and publish their case studies.
* Interview colleagues and other experts about their area of expertise.
* Read out articles from past newsletters.
* Record a presentation and publish an extract from it.
* Just record new material!
— What’s the big deal? —
But isn’t this the same as just putting audio clips on your Web site (I hear you cry)?
Yes and no.
Technically, yes, the audio clips in your podcast are just MP3 files. And yes, you can get the same effect by just putting them on your Web site for people to download.
But a podcast “wraps itself” around those files, which means:
* Your listeners automatically get the latest programs, without having to spend time looking around for what’s new.
* The programs can be automatically transferred to iPods or similar devices. The user just connects their iPod to their computer, and it all happens by itself.
* You can promote your podcast in various places dedicated to podcasts (think of them as “podcast search engines”).
— Here’s an example … —
My friend Chris Pudney and I publish the Focal Point podcast, a regular 20-minute discussion of Internet-related topics and how they apply to businesses and consumers.
Sign up to the podcast at gihanperera.com/podcast - if only to get a feel for how a podcast works.
A podcast is an important tool for information experts, so please take the time to figure out how you can use it in your business.
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Find out more at http://www.gihanperera.com/speak-your-mind.html Gihan Perera is the author of “The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them” and “Spin: Turn One Idea Into Hundreds of Information Products”. Visit http://GihanPerera.com and get your complimentary copies now. |
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Run and Grab Your FREE Copy of Camtasia 3- No Kidding
November 26, 2007
One of the features we are going to be utilizing more at DotComPreneur.com and our other web sites is screencasting, or web videos. One of the leaders in software for capturing screenshots and creating tutorial videos is Camtasia.
They are unveiling the new version Camtasia Version 5 but for a limited time, you can install the older Camtasia Version 3 (a $ 300 value) free of charge. I just downloaded mine. Click here to download Camtasia Version 3 for free and when you’re done, Click here to request a registration key
Version 3 does not have all of the features of the brand new Version 5, but you will have the opportunity to upgrade for a discounted price if you decide you need the new features. This is only available for PC users.
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How to Overcome Seasonal Slumps and Finish Strong in 2007
November 26, 2007
Since the Holiday Season has officially begun in the USA, it is important to recognize the wave of seasonal momentum that accompanies it. For some this time of year brings great growth and positive momentum, yet others experience a decline or negative momentum, as in a slow down.
There are many myths about the Holiday Season when it comes to business. These myths apply to both online and offline businesses.
The Biggest Business Myth of the Holiday Season: “Only retail and gift businesses grow during this time of year, every other business slows.” This is simply not true. I love it when people tell me that business is slow this time of year and that my business will slow whether I want it to or not. It seems like a rather helpless proposition, doesn’t it?
In most cases, business slows for them because they stopped doing the daily method of operation that their business needs in order to continue moving forward. Many business owners actually reduce their efforts and fail to follow their own action plan during this time because they believe it is a slow season, because someone told them it would be and so it becomes true for them. Because they believe and accept this erroneous prediction, they stop trying, they actually fail to inject life giving effort into their business. That is why business slows for them.
Yet for others, this is the time or year to create exponential growth. If your competition is reducing their efforts, and most are, it is the perfect time for you to rev it up and make your move.
Don’t get caught in the trap of reducing your efforts because the media, your peers or anyone tells you that business slows. Do not ever accept that invitation to slack or minimize your efforts. This is the most critical time of year to practice consistency for any business. Every action you take in December contributes to a stronger January. Keep the ball rolling.
The keys for thriving during the Holiday Season are persistence and consistency. Every day people are looking for whatever information, service or product you offer. Those who keep up, stick with their plan or even increase their focus and efforts this time of year are the ones who will reap the rewards and explode their growth in the coming year.
Choose to be one of them.
You do not have to succumb to the myths that others use to rationalize their own laziness or reduced actions that are based purely on opinion.
Momentum breeds Momentum.
Winners know that finishing strong in December is the catalyst for massive growth in January as it sets the tone for the rest of the year.
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Seven Sure Ways to Profit with Ezine Publishing
November 25, 2007
There are currently seven lucrative ways to make some great income with free ezine publishing. In this article, you are provided with these very same seven ways that will help you to see some quick rewards with your ezine publishing business.
1. Ezine design is crucial. When it comes to free ezine publishing make sure that you have access to someone who is capable of providing you with a great design for your ezine work. Remember, with some of your readers, appearance means everything.
2. In free ezine publishing, you must remember that “Content is King”. Therefore, you need to ensure that you have the highest quality content when it comes to your ezine publication.
3. In free ezine publishing, targeted marketing is key. You need to make sure that the ezine that you are publishing is geared towards an appropriate market.
4. When doing free ezine publishing, you must make sure that you have a system in place to market your publication. You have to have a way to get people connected with your publication if you are to enjoy free ezine publishing success.
5. Don’t underestimate the value that a professional or expert can provide to you when you’re embarking on free ezine publishing. In the end, you can enjoy even greater profitability if you rely upon the assistance of experts and professionals in the first instance. This will also help you to avoid the many mistakes that people make when they first start off with ezine publishing.
6. You also need to make certain that when you are developing a free ezine publishing plan that you include the building of a website in that process. A website is important to have, especially if you are publishing an internet ezine.
7. Finally, you will want to continually review and modify the plans and operations that you have in place when it comes to your free ezine publishing business. The internet world is constantly evolving and changing almost everyday. Therefore, it is important that you stay on top of current trends in order to provide fresh ezine presentations to your target market.
Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model. You can snatch these 2+ hours of videos at no cost by visiting
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Eben Pagan From $ 0 to $ 20 Million Per Year in Six years
November 16, 2007
Chart illustrating the first 5 years of Eben Pagan’s Business Growth
In October of 2007, hundreds of DotComPreneurs from 26 countries paid $ 10,000 to learn the strategies Eban Pagan used to create a multi million dollar empire started a few years ago from his tiny little apartment.
Eben Pagan has been working quietly for the past few years building web empires such as DoubleYourDating.com.
He has taken the guesswork out of the critical steps that DotComPreneurs need to take in order to get beyond the most common plateaus and achieve massive success.
Watch the videos and grab your copy of the home study course of the event at a fraction of the price paid by those who wisely attended the October event.
http://www.dotcompreneur.com/recommends/GetAltitude
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Five Reasons Why You Need a WordPress Blog
November 15, 2007
Back in December, I decided that I wanted to try something new and fresh with my website. I was also getting tired of the standard websites with their uniform look and I didn’t really feel like I was getting any benefit from it. So, I did a bit of research and decided that I wanted to try a blogging platform and after a bit more research, I chose Wordpress.
Before I fully converted to the blog, I was receiving approximately 900 unique visitors each month.
- By January, one month after I converted, I was receiving 1300 unique visitors.
- By February it had grown to 2500 unique visitors
- In March, it had grown to 4000 unique visitors in the month.
That is four times the traffic I started with!
So, let’s look at the top five reasons why you need a WordPress blog:
1. Blogs are User-Friendly and Very Easy to Use
The upside to having blog software as opposed to a website is that it is very user-friendly. The blog uses a GUI, or a graphic-user interface, which means that that everything that you may need to do is laid out in simple to understand graphics. The blogging software also conforms to the standards of most other software programs. For example, the graphic icons you see in Microsoft Office programs are very similar to the graphics you’ll see inside of your blog.
The reason that this is so important is that YOU can update your OWN website and you don’t need to pay high prices in web design fees to do so! There is no messing around with HTML code, you can avoid having a dull, lifeless site that people only visit occasionally and instead, you can update it yourself and give people a reason to return again and again and again.
The other upside to this is that when you want something changed quickly, you can do so. You no longer have to wait on a web designer or a virtual assistant, you can just pop in to the dashboard and update the page you need to make changes to and click save and boom - you’re done!
Making regular posts is also easy to do. In a few, short clicks and then some keystrokes for the body of your post, you can have fresh, new content on your blog immediately. If you’re feeling particularly creative one day, you can write a series of posts and save them all to post on future dates. For me, I will write eight or nine blog entries at a time and save them to post one or two days apart. This is also useful if you are going on vacation. In February, my husband and I went to the Dominican for a vacation and before I left, I wrote blog entries to cover the week I was gone and just posted them in advance. On the days that I specified, my blog entries showed up on the blog!
2. Blogs Are Easy to Navigate
All blogs follow a fairly standard style of formatting and navigation. Although each template may look different, they all contain the same standard elements. When I visit a blog, I always know where to go to see Recent Posts. I also know that on the majority of blogs, I will be able to find a place to subscribe to the blogs feed. A feed is simply a syndication of your blog entries. That syndicated text is then sent out to your blog visitors feed readers and is sent out to the search engines, etc. This is part of the reason that blogging is so powerful in getting people to your site.
Have you ever visited a website where every menu has been different and each sidebar contained different text depending on where you were on the website? Those types of websites are confusing and they don’t lead the website visitor where they should be going. With blogging software, it remains standard and is always updating itself. When you make a change on one sidebar, it automatically updates on every other sidebar which eliminates any sort of confusion for your website visitors.
A great book I want to recommend is Steve Krug’s “Don’t Make Me Think.” Even if you don’t design websites, you want to read this book. A lot of the reasons that I love blogs are outlined in his usability section. He references making websites more functional by following his principles but what is so great is that a blog already conforms to many of his standards.
3. People Can Subscribe to Your Blog and Stay Current
Now, I want to explain what RSS is first. RSS stands for Really Simple Syndication. What it is is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. People who are into blogging will use your RSS feed to do a few things:
- They may subscribe to receive a daily digest of new content. Think of how powerful this is in terms of keeping you in touch with your target market. If someone receives constant, updated messages from you, you are always in their line of sight and they will see what you are up to, new products or services you are launching and how much knowledge you have on your chosen subject.
- They may also add you to their feed reader. I have a program that I use called Feed Demon and this software program tracks all of the blogs I am interested in by capturing and updating the feed that comes from the blog. Each day I can open up this software program and have an instant summary of every blog I have subscribed to and I can review what it is people are talking about. This allows me to stay current without having a thousand bookmarks in my internet browser or trying to remember which blogs I liked to read. The same is true for your visitors. They want a quick, easy way to be reminded that you exist and that you are posting things that they want to know about.
Normal sites don’t do this for you unless you are putting out a monthly ezine that contains all of your business updates. By having the blog, you can nearly cut out the monthly ezine and just let the blog do the work for you!
4. Search Engines Love Them and They Are Content Managers
In fact, it’s so easy to build content on your blog that I have actually created info-products based on content I had blogged about over the past year. Info-products become simple to do because you aren’t creating fresh, new content each and every time. What you blog about could become an article which could turn into an e-book. Blogging gets you into the habit of writing and creating which then allows you to easily and effortlessly create info-products.
Your visitors will also love this because when they show up on your site looking for assistance in your chosen profession, they can find a whole archive of great content. Most of my blogging clients will archive their past newsletters or e-zines on their blogs so that their clients can read past issues without having to download PDFs or visit thirteen or fourteen different web pages.
Search engines love blogs for a number of reasons. Number one, they love the fact that fresh, new content is being posted all of the time. Even if you are only updating it once a week, you will still see the benefits from it. Each and every time you post something to your blog, the search engines are automatically pinged and if you have pinging software installed, which is free and simple to use, it’ll automatically ping the different services that should be pinged.
Number two, search engines love hyperlinks and trackbacks. Hyperlinks are links to other people’s websites, blog entries, audio files, etc. and track backs are special links from someone else’s blog entry that let the other person know you’ve blogged about him or her. It also posts YOUR entry on their site for other people to read. This is how blogging also becomes so viral.
5. They Become an Active Networking Source for Your Business
For me, I have met a number of brand new people through my blog. Some of these people became clients, others were just frequent readers that became friends and others asked me to collaborate with them on special projects. By having a blog, you can become a place where people visit to learn about what it is you are writing about but also so that they can meet you, get to know you and someday work with you. You can build a community and allow other people to meet through you which then allows people to talk about you and get your name out there.
If you think of standard networking, you think of people showing up to an event for about an hour, rushing through the crowds trying to get business cards and then leaving the event and never really having a true feeling of connection. I’m sure we’ve all experienced this. Blogging gives your interested parties a place to come to learn about you. They can start to see how you both would benefit from knowing each other and they will be more apt to approach you over time. This is a much more effective way to network and you don’t need to worry about your business card being thrown in the trash.
Another way that it becomes a networking tool is when you reach out to other people’s blogs. Once you start blogging, you will quickly realize that the whole world is blogging and there are many great things to be read. By visiting other people’s blogs and leaving comments on their posts, you will do two things: one, you will introduce yourself in a non-threatening or non-imposing way to someone you may not have wanted to just e-mail in the past and two, by showing that you have interest in that subject on their blog, you’ll gain interested visitors who share similar interests.
– About the Author –
Erin Blaskie is the owner of Business Services, ETC (http://www.bsetc.ca). BSETC is a virtual assistance company that gives freedom to small business owners, coaches and speakers by managing the BS, etc.
– For More Information –
Erin has a blog located on the main page of her website in which she provides advice on small businesses and running a virtual assistance company. She has recently started a free bi-weekly telecall for virtual assistants where they can come together with other VAs and get support. You can find out more on the website at http://www.bsetc.ca
If you want to know more about our services, please contact Erin at erin.blaskie@bsetc.ca
– Copyright Information –
All rights reserved. This publication or any part thereof may not be reproduced or transmitted in any form or by any means electronic or mechanical including photocopying, recording, storage in an information retrieval system or otherwise, unless this notification of copyright is retained.
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SEO vs SEM - What’s the Difference?
November 14, 2007
Sort Out The Confusion And Start Implementing Them Both!
SEO, or Search Engine Optimization, is actually one element of SEM, or Search Engine Marketing. Search Engine Optimization is the process of configuring, or optimizing your website with the appropriate keywords you wish to be associated with, in a manner that will make it easily “seen” by search engines. Some of the more common SEO tactics include:
1. Having Keyword rich web pages
2. Having Keywords in the title of your pages
3. Having Keywords in your domain name
4. Naming the images in your site using keywords
5. Naming the Alt tags of images using keywords
Search Engine Marketing is the process and the methods used to promote your site to search engines. The most common tools are:
1. Search Engine Optimization
2. Article Marketing
3. Video Marketing
4. Social Network Marketing
5. PPC, or Pay Per Click Advertising
In most of these methods, the idea is to generate high quality, relevant content that is keyword rich and placed on sites other than yours, This content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google’s results and page rankings.
The important parts above are that the back links to your site must come from relevant, original content. If you have used some of the spamming services or link farms to try to build your back links, Google may penalize you and possibly even black list your site.
Back links generated “Organically,” meaning that they are from high quality, relevant content are also very important to Google, whereas Paid advertising - even Google’s own PPC program - does nothing to help you get higher up in the page results rankings.
So now you know. And whether or not you use SEO or SEM, or both, I suggest you do something with your site ASAP. Your competitors are already doing this. How much of an advantage do you want them to have over you?
Want to know how to pull customers to your site like it was a magnet? Send an email to hotsheet@getresponse.com to get your free copy of the Hot Sheet newsletter, full of gotta-know, super effective, results-oriented, tips, tactics and strategies on dominating the search engines using organic search engine marketing methods.
Brian Woeller is a marketing expert with years of proven, practical experience. You can exploit his knowledge and get many great search engine marketing ideas at his website, http://www.WildfireSEM.com
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