Alexandria Brown- How the Ezine Queen Turned Her Little Newsletter into a Million Dollar a Year Empire
October 19, 2007
When Alexandria Brown first started out on her quest to become a DotComPreneur, she could not afford $ 20 to go out for a drink with friends.
A lot has changed since then for the former copywriter. Because she has leveraged the power of Ezines or online newsletters, she now earns over $ 1 million dollars per year (and growing) and enjoys the ultimate lifestyle, living and working from her oceanfront home.
Ali Brown now devotes her products and efforts to teaching others how to maximize ezines by duplicating her proven strategies.
7 Ways an E-zine Will Grow Your Business — No Matter What You Sell !
Here are 7 ways that publishing a simple e-mail newsletter, or “e-zine,” as little as once a month, will help YOU increase sales — guaranteed.
1. An e-zine lets you grow a MAILING LIST to market to over and over again.
Direct marketing legend Dan Kennedy calls this “building your herd.” The value is not in gaining a customer. The value is increasing the size of your herd. Once you do this, it will change your life and dramatically increase your income potential. Another way of looking at it is getting as many people as possible into your “funnel”. Offering a free e-zine is one of the best ways to get people’s names and email addresses. This gets them in your funnel, so you can market to them over and over again.
2. An e-zine will SELL MORE services or products for you.
Instead of simply saying how great your business is, an e-zine lets you show how great you are by sharing your expertise through tips or success stories. (As my college journalism professor used to say, ‘Don’t just tell me, SHOW me!’) You’re avoiding simple bragging, and are instead offering useful information that proves you know your stuff.
3. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you will attract more and better clients and customers. You don’t have to go say you’re an expert. Instead, your audience will assume it. If you’re still not comfortable with that term, think of yourself as a resource or a reporter. But experts can charge more and get paid more, get effortless media attention, and get speaking invitations around the world. So why not be seen as an expert?
4. An e-zine will STAY IN TOUCH with your clients and prospects for you, automatically, on a regular basis.
Unless you continually follow up with clients and prospects, they’ll soon forget about you. An e-zine keeps you on their ‘radar screens,’ in a non-obnoxious way. This constant contact makes these folks more likely to think of YOU — not someone they heard about yesterday — when they need to hire someone who provides your services or buy your products.
5. An e-zine will effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, ‘And I told two friends, and she told two friends, and so on, and so on…’? That principle — clients passing on the word about your product or service — is called ‘viral marketing’ these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list around the world — thanks to viral marketing mixed with some promotional legwork.
6. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
This one’s a biggie: If I visit your site today but aren’t ready to buy from you today (and there’s a 99% chance I’m not), you’ve likely lost me forever when I click away. BUT if you invite me to sign up for your free e-zine that features helpful information on the topic I came to learn more about anyway, I’ll be happy to sign up.
NOW you’ve got me to market to, over and over, as long as you continue to give me the practical content you promised. I get to learn all about your services and products while you gain my trust. This is especially powerful because statistics show that consumers don’t usually purchase a product or service until after they’ve seen 7 to 10 messages about it!
7. An e-zine is CHEAP and EASY to do — especially compared with offline marketing methods.
With an e-zine, there’s no design (unless you want there to be), no printing, and no postage costs. It costs you pennies to put together and send out. Plus, you can get the word out instantly compared with doing a traditional mailing. This is great if you are promoting teleseminars, webinars, or workshops and need to fill seats last minute.
Ready to Get Started?
We’ve got a lot of valuable and practical information to share with you.
FREE E-mail Lessons: Sign up for The E-zine Queen’s FREE award-winning weekly, “Straight Shooter Marketing,” which covers easy and low-cost marketing methods.
FREE Audio Class: Listen to The E-zine Queen’s FREE 45-minute Intro Audio Class.
Step-by-Step System: Want the entire roadmap to an e-zine that makes you money, laid out in an easy-to understand format? Then get The E-zine Queen’s award-winning “Boost Business With Your Own E-zine” system!
http://www.dotcompreneur.com/recommends/EzineQueen
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Monday Momentum: The Best Way to Begin Your Week
October 15, 2007
Let me ask you, how did you begin your day today?
And how do you approach your week?
With positive determination and strength, eager to seize the day and opportunities before you?
Or with apprehension, dreading all you have to do?
Do you guide the direction of your week based upon your Goals?
Or do the circumstances of the week sweep you off track leaving you feeling like there’s never enough time?
I learned very quickly that Mondays are a crucial day.
Some people are going to have a rough week simply because theyhave not decided to create an amazing one starting right now,today.
Your Goal for Mondays should be to create as much momentum asyou possibly can towards completing your Goals and objectives, creating measurable progress, advancing your mission, giving asmuch as you can and taking a bite out of life.
I call it “Monday Momentum.”
Why?
Because Monday sets the tone for the remainder of the week.
When you create momentum, it is actually easier to do what needsto be done later and the energy that your momentum createsactually carries you through.
Momentum breeds Momentum.
Momentum feeds your energy.
Momentum is contagious.
Here are tips for creating Monday Momentum:
* Plan your entire week on paper in advance on Sunday evening.
* Get up a little earlier Monday mornings.
* Listen to an uplifting motivational or educational audio. http://www.TheTimeCommandments.com is a great one to get yourhead on straight to take on the week with focus, clarity andenthusiasm. (spaced repetition is one of the most powerfullearning strategies known to man)
* Get your workout in early in the morning. (this will energizeyou to take on the day and you can even do this while you arelistening to the audio)
* Look at your Goals. Rewrite them.
* Drink lots of water and be sure to follow healthy diet and nutrition to keep your energy upthroughout the day.
The beginning of anything is always a crucial time.
The same applies to your week.
The first hour in the morning is the rudder of your day.
No one should be hitting the snooze button on the alarm clock.
You should be popping out of bed like bread pops out of thetoaster!
When you get off to a great start on Monday morning, the rest ofthe week will follow and you will breeze through the rest of theweek with vitality and vigor.
What you do with your time and what time of day you do it iscritical to understand in relation to Time Management. High performing men and women consistently apply this secret and advance rapidly in life.
And Time Management is as much about having the right prioritiesand energy to create an amazing day full of momentum to buildupon, which will lead to an amazing week, which leads to anamazing month, which leads to an amazing year, which leads to anamazing life… follow me?
Create a new habit of generating Monday Momentum.
What will it cost you if you don’t?
Become invigorated.
Become unstoppable.
Live Your Dreams,
Jill Koenig
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Google Adsense - Blending Ads and Installing Code
October 10, 2007
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FREE Landing Page Template
October 9, 2007
A landing page is the online marketer’s tool for lead conversion. Simply put, a landing page is designed for one specific purpose … to persuade a website visitor to take immediate action! Whether that action is to signup for a mailing list, order a product, or download a free report, a well-designed landing page can mean the difference between hundreds (or even thousands) of “action-takers” or merely a handful. Driving traffic to your landing page is only one small part of the conversion process! Once a visitor arrives at your site, you’ve got to let your copywriting skills shine! A lot of valuable information about creating effective landing pages has already been written, and below is a list of my top picks to get you started:
Read more
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Adsense - The Beginners Course
October 5, 2007
Google Adsense is by far the most popular PPC (pay per click) advertising service in the world. There are many others, but Google Adsense is by far the best at delivering targeted, and (if done correctly) high paying ads. But how do I begin?
First things first… sign up for Google Adsense by clicking the link at the end of this article. Signing up couldn’t be easier, and the whole process should take you less than five minutes. One thing to remember is that Google Adsense is just one of many monetization methods, and unless your last name is Shoemaker, then you aren’t going to get rich from using Google Adsense, but you will earn a bit of extra money by using some of that space in your sidebar.
After signing up for Google Adsense it’s time to pick out some ads, post them, and wait for instant millions! Alright, it’s not that simple… I promise! Read more
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Adding Teleseminars to Explode Your Business- One Multi Million Dollar Example
October 5, 2007
Today I am excited to feature Alex Mandossian and shine the spotlight on one of his major Secrets to Success.
Let me give you a little background on Alex.
In the year 2000, Alex Mandossian was working in New York and climbing the corporate ladder. He was so successful, in fact, that he was earning $ 300,000 per year. Knowing that, you would think he had the world at his fingertips and everything he could ever want, right?
That was not the case.
In fact, after September 11th, the climate of advertising and all business in New York went into a tailspin and so did Alex’s corporate salary. In fact, his work hours were increasing and his success came at a very high price.
Alex was successful at his New York job, but he wasn’t passionate about it and he certainly wasn’t passionate about the long hours.
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7 Tips for Building a Powerful Online Presence
October 4, 2007
- Engage your site visitors—make your site both interactive and informative. Give people something to do when they come to your site and give them a reason to come back. Creating an internet talk radio show is a perfect example! You could also offer a free quiz or an online poll (check out our sidebar).
- Develop a social marketing plan. There are literally hundreds of social networking sites on the web, but if you spend too much time trying to actively participate in more communities than you can comfortably handle, you’ll probably end up spreading yourself too thin and wasting a lot of valuable time. Instead, set realistic goals for each community you participate in and concentrate your efforts until that goal is met before moving on to the next goal. For example, your goal could be to reach 1000 friends on MySpace in the next 30 days. To reach this goal, your plan could include spending 30 minutes per day sending out friend requests. Read more
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Write In Your Own “Voice”
October 3, 2007
One of the things that you must do early on to become successful in this community is to find a voice. This is the simplest, yet most important thing you can do to differentiate yourself from all of the other writers in your niche. Finding your voice is all about the way you communicate with your readers. If there isn’t something to set you apart, what keeps them coming back?Ask yourself these questions -
- What do I do differently than others?
- Do I have a unique idea or concept that others will find valuable?
- Would I read my posts?
- Who is my target audience?
- Do I do enough to reach my target audience?
- Can people pick up on tidbits of my personality through my writing style - or does it sound like I’m writing for a newspaper?
- How can I inject my personality into every post? Read more
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